What is search engine optimisation?
SEO is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines. Optimizing your website enables it to rank higher on major search engines. Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website. Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines.
Initial Consultation & Keywords
To begin with one of our analysts will review your website and identify which areas need optimisation to make the site search engine friendly. Often, sites may have duplicate content, images, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.
Content Writing
Logical Micro employs professional copywriters to create content that is not only well optimised and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be incorporated into your website to increase its content.
Website optimisation
Our optimisation engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP etc. The optimisation engineers will take care of the technical parts of your optimisation and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, dynamic content and shopping carts as necessary.
Link Development
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimisation service that we offer. A high quantity of quality links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Fee-based directory submissions
• Reciprocal link exchanges with related sites
We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Social Media optimisation (SMO) and postings
• Press release writing and submissions
Submission
After the optimisation process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Finaly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
Reporting
We provide a baseline ranking report before we start work to show you how you rank prior to optimisation; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, we will periodically contact you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
Is it guaranteed to work and how much does SEO cost?
The results are dependant on the type of site, the market and likely demand/competition. We usually carry out SEO work on a monthly or quarterly basis allowing changes to be analysed for impact and make further alterations.
The number of pages and type of industry along with the objectives from SEO will influence the amount of labour required for SEO and therefore the cost.
If you are interested in marketing you website or exploring what SEO can do for you, please contact us or email info@logicalmicro.com