One of key aspects of any successful website is for it to be up to date and relevant for the people searching for it or coming directly to it. Therefore making do with sparse updates perhaps once a year and solely relying on your web designer or marketing agency is not always the best way for this to be done. Your web prescence and profile quickly degrades giving your company a sub-standard public image.
This is where Logical Micro's Content Management System (CMS) allows you and your organisation to access your own website via an online inteface and change the text, pictures, PDFs, etc. yourself, with little or no knowledge of web design, programming or HTML. All your information is safely stored into a database and therefore can be updated by you 24/7 at your leisure. If you can use Microsoft Word, you'll be comfortable using our website content management interface.
Content Management is becoming more abd more popular with lots of websites offering some degree of control over your website content but it is especially useful for:
- Keeping company homepage fresh and up-to-date with important information
- Maintaining a news section to ensure that customers feel reassured that your company is active and to let them know of important developments
- Managing a product catalogue online showcasing your products and/or services
- Tracking and displaying the latest stock information on your website for your products
- Allowing customer feedback and taking online surveys
- Updating Jor/Vacancy lists
- Events and press releases
- Photo and video galleries
- Create / update FAQ's or Knowledge base pages
Features of our content management system
Our CMS can use templates to display your content, including the ability to design your own or just ensure that any text you enter is automatically styled for you. Much of the power of a content management comes from this type of flexibility. More spophisted options also allows visitors to your site to add content - and enable you to charge them for premium content.
The CMS also has the ability for integration into a CRM (customer relationship management) system. Allowing visitors to register with a site, then using links to capture information and importing it directly in to your CRM system, allowing you to develop a growing list of e-mail addresses to which relevant e-mails messages can be sent.
Making content management work for you
Depending on your requirements, we can implement CMS functionality for some or all of your website, giving you just the degree of control you feel necessary. One aspect which is overlooked is the time and effort required for keeping a website up to date. It's very similar to producing brochures or other forms of advertising but the difference with the web being that it is a medium which consumers expect to be correct and current. However having our CMS will ensure you have the tools to complete the task with ease. Naturaly, we often tailor it to suit your particular goals.
Content Management can also be used as an Intranet or Extranet, allowing your own staff or customers access to information such as recording jobs to be done, or updating your CRM system, or even access to their account, in your accounting system. Access can be restricted to individuals, groups, visitors with specific attributes, etc.
Search Engine Friendly
A critical part of any site is providing information for the search engines. This means when anyone searches for information about products and services you offer, you want them to be able to find you. With Content Management, you have the ability to put Meta Tags, and descriptions in yourself, and change them at any time. For further information on our managed service, see our Search Engine Optimisation page.
Content Management allows you to up date your web site yourself, 24 hours a day 7 days a week, without disrupting the functioning of the site. However, if you feel website work is not your cup of tea we offer a managed service.
For more information please call 0845 450 2231, or complete our enquiry form here.